Tim Hortons Brochure

Objective

The objective of this project was to build and design a brochure for a company following their brand.

Process

1. Research

I began by researching Tim Hortons, their history and how their brand evolved over the years. They currently don’t have a brochure so I researched their cup and packaging designs and ads.

2. Gathering Assets

Before I started to sketch I gathered high quality assets. This included images of their products, customer service shots, and their logo. I wanted to find simple images of their products without distracting backgrounds.

3. Brand

Tim Hortons colour palette is easily recognizable and very familiar to most Canadians. People can identify their coffee cup from a distance. Although their cup designs may vary from year to year, I picked a pattern that has been used multiple times that is still identified with Tim Hortons to this day.

4. Sketching

Page of sketches for possible layouts for the booklet design Page of sketches for possible layouts for the booklet design
Brochure cover